What type of file format is typically recommended for web delivery?

The recommended file format for web delivery is MP4 due to its balance of quality and file size, making it highly efficient for streaming and downloading over the internet. MP4 is a widely accepted format that supports various codecs, including H.264 for video compression, which ensures that videos maintain good quality while being compressed to smaller file sizes. This is especially important for web delivery, as users expect fast loading times and smooth playback on various devices.

In addition, MP4 is compatible with most web browsers and devices, enhancing accessibility for viewers regardless of the platform they are using. This universal compatibility makes it a preferred choice for online videos, especially for platforms like YouTube and social media.

Other formats such as AIF are more suited for audio files and do not offer the same efficiency for video. JPEG and GIF are primarily image formats; while GIFs can be used for short animations or loops, they do not support high-quality video playback like MP4 does. Thus, MP4 stands out as the optimal format for delivering video content effectively on the web.